I once saw a fellow toss 8 golf balls into a water hazard, determined to make it over from where his ball landed, all because he had seen Tiger do it on TV!
Equitable Stroke Control (ESC) is the maximum allowed individual hole scores to more accurately represent a player's scoring "potential", and forgiving a bad hole!
It's very embarassing to have a nightmare hole, but at the same time, one bad hole should not skew your scores on the other holes.
Your Handicap Maximum stroke score per hole
up to 9 Double Bogey
10 through 19 7
20 through 29 8
30 through 39 9
40 or higher 10
Read more about how to determine your maximum score per hole:
http://www.dba-oracle.com/golf_travel/golf_score_maximum_per_hole.htm