He postulated that people were so gullible that they would believe that you could strap a live cockroach onto a chain, glue diamonds onto it, and make dazzling Roach Brooch jewelry that scurries around on your chest:
The Roach Broach scam!
This is a classic roach scam, the ultimate hoax!
They even Photoshopped celebrities wearing the roach brooch and made-up a convincing story line to spoof the media!
They even have a fake shopping cart to buy live bejeweled roaches.
The roach broach scam completely fooled this Salt Lake City TV reporter, who should be totally embarassed:
