Friday, February 20, 2009

Sony - Master of need creation

Sony has a reputation has the master of need creation.

Ever since the walkman, Sony has pursued the “ah ha! I need that!”, leveraging on the idea of “need creation” with all of the talent of Ron Popeil, a man who could sell iceboxes to Eskimos.

Greenland store, selling iceboxes to Eskimos

Need Creation through history

People have been coming-up with "need creation" products for centuries:

- Shaving cream - Plain old soap has worked fine for centuries

- Fingernail clippers - Folks have used sissors to trime their nails since Roman times

Has this need creation has gone far enough? The Onion has this germane commentary (Warning NSFW):